While economical banner materials like vinyl produce good quality banners, premium banner materials can be great options for specific advertising needs, especially indoor advertising. It is not just the visual impact of a banner but its texture also creates an impression, which customers remember for a long time.
Print quality and colors vary subtly when different materials are used. In our home printer, different paper quality papers produce slightly but noticeably different results given the same design. The same print looks dull on some paper types while coming out brilliantly on others. Premium materials can bring out the best in your design and aid banners that stand out.
Your banners, especially indoor banners prove more effective with custom materials, which bring out the true spirit of your brand, values and offerings. Custom materials generally get more customer views in indoor advertising and selective outdoor banners.
Fabric Banners
Fabrics give a rich feel to your display, banner or sign. Vinyl does provide a low cost alternative but fabrics give your advertisements a richer and a deeper feel. This creates a memorable imprint in the customer’s mind and promotes interaction with your business. Fabrics also tend to roll out and sit better on banner stands. Fabrics do not wrinkle up permanently as do vinyl materials. Fabrics also endear customers to your brand eliminating the artificial look-your brand advertised on fabric retains a certain authentic trait. The marginally extra cost gives you much higher returns in terms of appeal and longevity.
Polypropylene Vinyl
Polypropylene Vinyl in matte and gloss finish come with an added benefit-ease of maintenance and storage. Polypropylene also has tear and rip resistant qualities making it extremely reliable and durable, even when thin polypropylene Vinyl is used. The smooth surface of tightly knit polypropylene is a printer’s delight. Matte or glossy finish polypropylene vinyl suit a wide range of designs and color combinations. Wrinkles on premium banner materials are ironed out using a steam iron thereby avoiding the problem of permanent wrinkles in old vinyl banners handled or stored incorrectly.
Marginally extra costs deliver substantially more commercial and other real benefits with the use of premium banner materials. Premium materials banners and stands can be magnetic marketing tools that attract more prospects to generate substantially higher volumes of business.