Banner stands are a useful asset to you as an exhibitor to help draw visitors to your trade show exhibition stand.

Here are some useful points to consider when choosing your banner stand model and some tips to help when you design your own banner stand in order to help you maximise visitor numbers to your exhibition stand with an eye-catching and effective design.

CHOOSING THE RIGHT BANNER STAND

1. Your banner stand is likely to be your first visual contact with your potential customer at an exhibition or trade show so you want it to have a positive effect rather than a negative one. There are many cheap banner stands out there on the market but, like most things in life, you get what you pay for and many of these stands look inferior and come with substandard graphics. Is this the first impression that you want to give your possible new customer? Is it worth losing a potential customer by saving a small amount of money? Especially in comparison to what that new customer could possibly spend with you. Our range of banner stand models aren’t the cheapest available, and never will be, but they aren’t expensive either, as we aim to provide you with a product that will enhance your company image not be detrimental to it.

2. Many cheap banner stands cut corners on more than just the stand itself, namely the graphic output. All our graphic panels, whichever model you choose, are printed photographically, rather than using an inkjet machine, eliminating banding in tonal ranges and producing high quality, sharp images and text. In addition, all our banner stand graphics are all supplied with a scratch resistant & UV protective laminate for extra durablity.

3. Take into consideration how often you will be using your banner stand. If you are going to use your roller banner stand on a regular basis then it is probably worth investing in a top end model such as our Retractable banner stand. Remember that you can also use banner stands in other situations, such as on display in your company reception area.

4. How large is your exhibition stand area? You may decide that your exhibition area requires more than one banner stand or you might be better off with something larger such as one of our Pop Up Exhibition stands, in order to make a real impact.